BlueSkyVista: All You Need To Know About SEO

If a normal human being can anticipate what kind of content might be found on this page:

www.rochester-seo.com/articles/page-title-optimization.html

…then you can bet that a search engine will be able to figure it out, too. Search engines are just dumb humans. Here is a tip: Write your file and directory names like you were organizing a book. For example, if you were writing a online book about insects (and spiders, in particular), a good, human readable URL might look like this:

www.InsectWorld.com/spiders/spiderfood.html

A URL that looks like this:

InsectWorld.com/page.asp?cat_id=23&page=15 is bad. Very bad. Crazy bad.

See where I’m going here? If you can read it, so can a search engine.

BTW, don’t over do it. (e.g. don’t make them too long). You should be able to tell a friend what the URL is (out loud, using your own voice) without sounding like a complete idiot.

Keyword META tags are practically worthless, don’t even bother wasting your time. They have been abused for so many years that the Search Engines give them practically zero weight in ranking your site. Weight is given to good content, not META tags. As a matter of fact, including too many keywords in your META keyword tag could be considered keyword-stuffing in they eyes of an engine (re: spam) and you could get penalized.

Focus on putting good, relevant keywords in your title and H1 tags (when appropriate, of course) and forget about keyword META tags. They are irrelevant. Worthless. They are yesterday’s news. They Keyword META tag is dead.

According to LeapFish.com, my domain pixelpunk.com is worth almost $127,000.00 dollars! (On the other hand, this domain, BlueSkyVista.com is only worth a measly $44 bucks. Ouch!) I might consider letting ‘pixelpunk’ go for a cool quarter million..I’m kind of attached to it, ya know?

Yeah right! Who an I kidding?! Let the bidding war begin!

What is your domain name worth?