May 07
One benefit that running a Pay Per Click has campaign over optimizing your site for free organic listings is the total control that you have over your marketing message. With search engine optimization, you can’t guarantee what your listings will look like in the search index. Some search engines might take a random snippet of text from the content on the page, some may display your finely crafted description meta tag, and others may not show any description al all. With a PPC ad, you are in total control of your brand.