Even their Surveys suck.
I received an online survey request today from Yahoo! Search Marketing. Basically, they want to know why I spent $215,000+ a year of my clients money advertising with Google AdWords and only $6000 with them.
The screenshot below says it all.
One benefit that running a Pay Per Click has campaign over optimizing your site for free organic listings is the total control that you have over your marketing message. With search engine optimization, you can’t guarantee what your listings will look like in the search index. Some search engines might take a random snippet of text from the content on the page, some may display your finely crafted description meta tag, and others may not show any description al all. With a PPC ad, you are in total control of your brand.
The reason Pay Per Click (PPC) Advertising works, is because it is relevant. In the old days, advertisers tried to disrupt your world and get you to pay attention by lobbing ad messages at you like scud missiles. Well guess what? That kind of disruption advertising just doesn’t work anymore. It annoys people. And it damages your brand. PPC works precisely because people are seeking you out, they’ve already qualified themselves as potential customers!