Nov 03

It was long overdue, but we worked nights and weekends and finally updated the look-and-feel of our company’s Web site. Special thanks to Stephanie for helping me with the design work and making this project a success. Steph’s doing some competitive research while I’m gone and we’ll start the Search Engine Optimization as soon as I get back from PubCon next week.

Innovative Solutions: Rochester NY

Nov 02

I had the opportunity to chat with Seth Godin yesterday for a little while. The author of Permission Marketing, Unleashing the Idea Virus and Small Is The New Big was in Rochester to speak with members of the Rochester Chapter of the American Marketing Association (RAMA). He’s a down-to-earth and genuinely nice guy…I think the word, “authentic” would best describe him. We talked about word-of-mouth marketing, blogs, and the influence that blogging has on the behavior and emotions of its readers. He’s got this uncanny way of telling you things that you already know…but in a way that gets you totally stoked up and ready to to move the bar higher. It was a great time and I appreciate that my employer, Innovative Solutions, sponsored the event.

Seth Godin: small is the new big

Oct 31

At the end of 1999 I thought I had the perfect business concept that would land me millions in VC money and finally allow me to enjoy the rich-and-famous lifestyle I so justly deserved. I even wrote a business plan! Well, the bubble burst, and the great idea wasn’t so great..and so here I am, still working for “the man”. I thought I’d publish the golf business plan just for historical fun…I mean, billions of dollars were flushed in early 2000 on crappier ideas than this one, right? Man, those were the days…all you needed was a business plan and a .com at the end of your name to strike it rich. I just missed it!

So the question to my readers is…what should I do with this domain name? Any ideas?

Visit www.GolfingGopher.com