BlueSkyVista: All You Need To Know About SEO

PubCon got off to a great start with an inspired talk by Guy Kawasaki of Garage Technology Ventures (formerly an Apple Fellow at Apple Computer, Inc.). The subject of the keynote was Innovation…something Guy knows a lot about. My take-away of the lecture was this:

1. Figure out what makes your company unique and of high value.
2. Don’t settle for business-as-usual. Don’t try to duke it out with your competitors on the existing playing field. Your job is to create a newplaying field…to create the next curve.
3. Having a product or service that is 10-20% better than your competitors’ product or service is not enough. It needs to be 10-20 TIMES better. (Think Apple Nano or a Breitling watch)
4. Ignore the bozo’s who tell you it can’t be done.
5. Rinse. Repeat.

Other PubCon Stuff:

Rae Hoffman is absolutely hell on wheels…I love her.

I finally got to talk with Jeremy Schoemaker (ShoeMoney) and Barry Schwartz (RustyBrick) in person.

Got a few awesome ideas on acquiring .edu links. (this tip basically covered the cost of the entire conference)

Got a tip on how to improve my clients’ AdWords quality score. (this tip also covered the cost of the entire conference)

MartiniBuster gave some great link building advice (these tips also covered the cost…okay you get the idea.)

It was long overdue, but we worked nights and weekends and finally updated the look-and-feel of our company’s Web site. Special thanks to Stephanie for helping me with the design work and making this project a success. Steph’s doing some competitive research while I’m gone and we’ll start the Search Engine Optimization as soon as I get back from PubCon next week.

At the end of 1999 I thought I had the perfect business concept that would land me millions in VC money and finally allow me to enjoy the rich-and-famous lifestyle I so justly deserved. I even wrote a business plan! Well, the bubble burst, and the great idea wasn’t so great..and so here I am, still working for “the man”. I thought I’d publish the golf business plan just for historical fun…I mean, billions of dollars were flushed in early 2000 on crappier ideas than this one, right? Man, those were the days…all you needed was a business plan and a .com at the end of your name to strike it rich. I just missed it!

So the question to my readers is…what should I do with this domain name? Any ideas?

Visit www.GolfingGopher.com