May 05
The reason Pay Per Click (PPC) Advertising works, is because it is relevant. In the old days, advertisers tried to disrupt your world and get you to pay attention by lobbing ad messages at you like scud missiles. Well guess what? That kind of disruption advertising just doesn’t work anymore. It annoys people. And it damages your brand. PPC works precisely because people are seeking you out, they’ve already qualified themselves as potential customers!